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In collaboration with Milan-based Photographer Mara Palena and Stylist Claudia Cerasuolo, our latest campaign for 22.1 ‘Avenue d’Ivry’ takes a nostalgic lens to the collection, capturing the nonchalance of 90s youth culture. Palena’s imagery employs a candid mix of MiniDV, handycam and film in its vignette of urban adolescence, an ode to a lost sense of freedom and tribe.
Loitering in inner-city spaces and dressed in a contrast of denims and leathers - the cast embodies the narrative and characters of 22.1 as envisioned by Creative Director, Lyna Ty.
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PHOTOGRAPHY, Mara Palena
STYLIST, Claudia Cerasuolo
CASTING, Brutal Casting
MAKEUP, Andrea Sailis
HAIR, Gianluca Grechi
FEATURING, Giulia, Adolfo, Wang, Alpha, Mattia, Gaia, Luca and Matilde