In collaboration with Milan-based Photographer Mara Palena and Stylist Claudia Cerasuolo, our latest campaign for 22.1 ‘Avenue d’Ivry’ takes a nostalgic lens to the collection, capturing the nonchalance of 90s youth culture. Palena’s imagery employs a candid mix of MiniDV, handycam and film in its vignette of urban adolescence, an ode to a lost sense of freedom and tribe.
Loitering in inner-city spaces and dressed in a contrast of denims and leathers - the cast embodies the narrative and characters of 22.1 as envisioned by Creative Director, Lyna Ty.
PHOTOGRAPHY, Mara Palena
STYLIST, Claudia Cerasuolo
CASTING, Brutal Casting
MAKEUP, Andrea Sailis
HAIR, Gianluca Grechi
FEATURING, Giulia, Adolfo, Wang, Alpha, Mattia, Gaia, Luca and Matilde